Max Factor False Lash Effect Mascara is your best answer to achieve those full and long lashes without the hassle of applying and wearing false ones. Max Factors special brush with 50% more bristles is designed to perfectly separate the lashes. It enables their patented liquid lash formula to give long-lasting volume by coating every single lash from root to tip. It even doubles lash size appearance so that you can get the effect of false lashes and a glamorous look! False Lash Effect Mascara also guarantees no flaking or smudging and since it is ophthalmologically tested - Max Factor False Lash Effect Mascara is safe and suitable for contact lens wearers. Make-up Tips: Before applying mascara use an eyelash curler to shape your lashes and open up your eye. To double the size of your lashes, look down into a mirror and sweep Max Factor's biggest brush from side-to-side and from root to tip for length. Afterwards, look up and apply the mascara to your lower lashes. Use the ball tip of the wand to coat each lash for a defined look. Bold volume, length and thickness with perfect definition Root to tip for false-lash impact Formula doubles volume appearance vs bare lashes Volumising formula that doesn't clump,flake or smudge No flaking or smudging gives lovely lash confidence